Grey Matter Entertainment was founded in 2023 by Skylar Grey with the purpose of being a small scale indie game developer with a focus on creating Visual Novels. Throughout 2024 the company began to shift focus, taking on more of a consulting role. In late 2024 the company completely changed directions. With a new goal in mind, a new mission was born. That mission was to make something the likes of which no one had seen before, a one stop shop for creators of all sizes. In 2025 the team took a big step forward towards their goal. After noticing the difficulties smaller creators faced when attempting to get merch produced. Grey Matter stepped up and started working to fix the issue, making merch accessible to communities of all sizes. And now by mid 2026 The company has a catalog exceeding 250 different products, a team twice the size of what it was in 2025, and maintains one team of artists with plans of creating more.

Founded by retired US Navy Veteran Skylar Grey, the team is comprised of active and semi-active streamers, as well as the people who assist them in keeping things running. The team here at Grey Matter is made up of people passionate about content creation.

Grey Matter Entertainment manufactures everything in house. What that means for us is we procure the materials needed for production from whole sale vendors and manufacture everything on-site at our US location. What that means for creators is no middle man, we handle production, listing, and shipping. This allows us to sell products for less while still giving competitive profit splits. What this means for their communities, customers don’t have to break the bank trying to get merch from their favorite creators. Additionally, customers living in the US can expect order fulfillment in 30 days or less.

Here at Grey Matter we pride ourselves on our competitive rates and unconventional approach. With profit splits starting at 50/50 and having the potential to rise to 80/20, we aim to put the most in your pocket. Additionally we won’t lock you into an exclusivity contract and even encourage creators to work with competitors if they can find a better deal that we can’t match.

Starting with making merch available to all creators who want it, we plan to scale outward and become a one shop stop for creators of all types and sizes. We aim to be able to offer assistance with everything from merch, to management, to even planning and running events. We understand how hard it is being a creator, and we want to help.