After continued discussion and evaluation, we’re excited to share that T-shirts have been selected as the primary product focus for Phase 2.

This decision reflects a balance between creative flexibility, production scalability, and community appeal. T-shirts provide a strong foundation for expanding our apparel efforts while allowing us to explore designs and workflows that align with both our brand and the creator-led approach guiding our growth.

As Phase 2 planning moves forward, teams will begin outlining processes, sourcing options, and production considerations specific to apparel. While T-shirts will serve as the starting point, this phase also opens the door to future opportunities.

As development progresses, there may be a Phase 2.5 update that explores expanding beyond T-shirts and introducing additional apparel options. For now, the focus remains on building a solid, sustainable foundation for apparel production.

We’ll continue to share updates as Phase 2 takes shape. This next stage marks an exciting step forward, and we’re looking forward to where it leads.